Overall Review of the Top Enterprise E-commerce Platforms
Why is there a gold mine of enterprise e-commerce platforms out there to choose from?
The enterprise ecommerce industry is replete with complex needs and requirements. There’s also different types of businesses using different kinds of ecommerce platforms.
Each enterprise e-commerce platform boasts a certain type of solution. And because of this, many business owners are attracted to different types of platforms. There are ecommerce platforms that are best suited for B2B (business to business), while there are ecommerce providers that are focused on solving B2C (business to consumer) issues. Other platforms would focus on providing top of the line aesthetics to its merchants. Other platforms pride itself in its ability to allow full functionality and customizations.
There are also ecommerce platforms that are only best suited for small scale businesses. On the other hand, enterprise e-commerce platforms would only be suited for large businesses and would be too much for a small business.
Simply put, there’s always a solution to every problem in ecommerce. There’s always pros and cons when comparing two or several platforms.
Problem is, it makes it even harder for you to choose.
Which enterprise e-commerce platform is best for my business needs?
With this enterprise e-commerce review, we’ll narrow down your list to a few choices in order for you to make a better informed decision.
Let’s start off with some of the top players in the ecommerce industry.
Magento Enterprise is best known for its wide selection of features and functions that greatly surpass the top contenders in the industry. Its open source platform attracts business owners who want to implement many customizations that are not allowed in other non-open-source platforms.
Its newest version now provides more advanced options and easy to use admin panel for the less technical business owners. The newly released Enterprise Ecommerce Cloud solves another common issue on the platform. With the eCommerce Cloud, owners can now avail of hosting services within the platform, unlike before.
Magento Enterprise, while being an open-source platform, is now an AIO (all in one) solution that already includes hosting services. It always keeps its competitive edge by constantly adding new add-ons to its core features and functions.
Cost and Expenses
For an enterprise level, licensing would start at around $18,000 yearly. Deploying and implementation of Magento website would be around $325,000 but this would depend on how big your business is and what customizations you want to implement.
- Trusted, reliable, and fully customizable open-source shopping cart platform.
- Dedicated merchant account manager to assist you in growing your website store.
- With more than 8,400 extensions and integrations to boost the core functions of the platform.
- A growing community of more than 70,000 developers that support the platform.
- Built-in product review system.
- Email automation and marketing.
- Abandon cart solutions.
- Customer grouping and segmentation.
Second in our enterprise e-commerce review, is Shopify Plus.
Established in 2014, Shopify Plus is relatively new in the enterprise e-commerce platform industry. Its lower tiered package plan, however, has been around a little longer.
Shopify Plus is a totally different platform compared to Magento. It is a cloud-based and closed-source platform.
What does this mean?
This means that you don’t have to worry about hosting your website store. With Shopify Plus, the provider hosts your website store in the cloud. Additionally, if you don’t want to drag your IT team in dealing with implementing customizations for your website, a closed-source platform like Shopify Plus is your best option.
As an enterprise e-commerce platform, Shopify Plus provides you with streamlined features and functions so you can focus more of your time in dealing with your actual website store rather than overseeing the back-end system. With a provided admin panel, you could only customize some features in the storefront. And the back-end system is handled and managed by Shopify.
Cost and Expenses
Licensing for Shopify Plus starts at $1,200 monthly. For a single year, you are looking at around $14,400. Additional cost and expenses are expected if you want more customizations for your website store. Premium templates and designs for your storefront are also available, which also incurs additional expenses. Paid extensions and integrations are also available.
- Streamlined features and functions so you can less worry on the technical aspect of you website store.
- Includes hosting services so you don’t have to worry for the security and uptime of your website store.
- Lower implementation cost and expenses since it’s a closed-source platform.
- Well-known for its focus on aesthetic values with a huge collection of templates and designs from both the platform and from third-party providers.
- Virtually unlimited storage capacity at 200TB.
- Uptime is maintained to as high as 99.99% with the help of its 7000 CRU cores.
- Dedicated account manager to support you in any aspect of your website store.
- Multi-channel capabilities that allow you to market your products and services to different marketplaces and social media platforms.
Third in our enterprise e-commerce review, is Demandware.
Demandware is probably the most unique enterprise e-commerce platform available today.
It could act like an open source platform but can also be used like a cloud-hosted platform. Many are attracted to this unique feature of Demandware. You could use it like a framework to build your website store from scratch, if you have the necessary technical skills. On the other hand, if you don’t want to worry too much on the technical implementations, you could just hire a LINK partner to do all the technical stuff for you.
Demandware is suitable for large midmarket business owners and enterprise level retailers.
Cost and Expenses
The big chunk of the cost and expenses in running a Demandware enterprise e-commerce platform would greatly revolve around:
- Website Deployment and Implementation – roughly around $400,000.
- Licensing and Hosting – average ranges from $200,000 to $700,000 annually, but this would also depend on the annual revenue of your website store.
- Recurring Expenses – range starts from $250,000 to $600,000.
- Unique enterprise e-commerce platform, wherein website store owners can use the platform in two ways, unlike most of the platforms available today, which have a singular form.
- Implements a Shared-Success-Model, wherein your recurring charges are based on your revenue. This means that, Demandware is always invested in your growth and thus helps in the improvement of your website store.
- Offers various technical services from the LINK Marketplace, a place for certified Demandware partners.
- Opens up new possibilities with the Salesforce acquisition of the platform in June of this year.
This enterprise e-commerce review includes only three (3) of the most popular and widely-used enterprise platforms in the ecommerce industry today. With this, however, you should be able to categorize your preferences and priorities when choosing a specific enterprise e-commerce platform for your complex needs and requirements.
Each platform is unique as discussed above and certainly there are platforms that can address different aspects of your business. It’s not really a one size fit all platform.
With that, all you need to do is continue on researching. Do not rush your decision. In fact, this decision is a crucial part of your business. Once you’re tied to a single platform, switching to another one is really scary, and a big trouble.